Miami, FL

Creative. Storyteller.
Leader.

A creative expert passionate about building brands and the teams that power them.

Hunter DuBois The FIU creative team with the Don Shula Award trophy
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Who I Am

I'm Hunter DuBois, a creative director and storyteller based in Miami, FL. At Florida International University, I get to lead the creative vision for all 17 varsity athletic programs alongside a team we built from the ground up.

I've spent my career learning every part of the process, from shooting and editing to design and social strategy. I pride myself on being a multifaceted creative, with videography as my biggest passion. But more than anything, I take pride in being a leader who pushes others to become the best versions of themselves.

Together we turned VICE U from a concept into a nationally recognized campaign and took FIU Football's Instagram from 108th nationally to Top 10 in back-to-back seasons. I'm proud of those numbers, but I'm proudest of the people behind them, and of building a place where young creatives grow into professionals.

Photography
Videography & Editing
Social Media Strategy & Management
Graphic Design
Team Leadership & Mentorship
Brand Building & Campaign Strategy

Measurable Growth, National Impact

Top 10
National Instagram growth rate, back-to-back seasons (2024–25, 2025–26) among 134 FBS programs
108 → 10
FIU Football IG growth-rate ranking climb: 108th (2021–22) to Top 10 (2025–26)
56.4M+
Total Instagram views generated during the 2025 season
10.6M+
Total X (Twitter) views generated during the 2025 season
+52.7%
Instagram growth rate in 2024–25 — highest in Conference USA and the entire state of Florida, ahead of Miami, UF & FSU
5X
Instagram follower growth — 12K in 2022 to 59K+ today
71.5K
X followers, +41.3% growth since 2022 — #21 nationally among FBS programs
4.04M+
Views generated by VICE U across the 2023–24 campaigns, plus 200K+ interactions
1.54M / 1.38M
IG / X views on the 2024 VICE U uniform reveal alone
#2
In the nation in Instagram follower growth, Jan–Jun 2025
32%
Of ALL Conference USA football Instagram engagement in 2026 — 351,473 likes, 210K more than the next school
8 of 10
CUSA posts with 10K+ likes in the 2026 offseason were FIU’s — more than every other school combined

Straight From the Feed

Short-form content that keeps FIU in the conversation.

Cinematic Storytelling

Intro videos, cinematic recaps, and docuseries. Shot, edited, and directed by me.

FIU Football Intro Video 2025
2025 FIU vs FAU — Cinematic Recap
2025 FIU vs WKU — Cinematic Recap
Uncaged — Ep. 1
FIU Football 2024 Intro Video
2024 FIU vs CMU — Cinematic Recap
#LifeInThe305 Ep. 7 w/ Brian Blades

Shot by Hunter

Game action, portraits, and brand shoots across all 17 FIU programs — and beyond.

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The Campaign That Changed Everything

I created VICE U — FIU Football’s signature brand campaign, born from Miami Vice energy and built to make a hometown program impossible to ignore. Three seasons of uniform reveals, docuseries, and content drops later, it’s generated 4.04M+ views and 200K+ interactions and redefined how South Florida sees FIU Football.

2025 VICE U Uniform Release
2024 #VICEU Uniform Reveal
2023 Vice Night Uniform Reveal

Track Record

Assistant A.D. of Creative Content
Florida International University (FIU)
April 2025 – Present
  • Oversee creative strategy and brand advancement for all 17 varsity athletic programs, elevating coverage, storytelling, and content output across FIU Athletics.
  • Act as lead videographer while hands-on across photography, graphic design, and social content for games, practices, recruiting, and seasonal campaigns.
  • Continue advancing VICE U and FIU Athletics brand identities, directing high-impact campaigns that amplify national relevance and fan engagement.
  • Manage and mentor a full-time creative staff and large student-intern program, positioning FIU as one of the top creative departments in the Group of Five.
Social Media Specialist
Florida International University (FIU)
August 2022 – April 2025
  • Creative director and architect behind FIU Football's modern brand identity, including the creation of VICE U — 4.04M+ views and 200K+ interactions across 2023–24.
  • Founded FIU's creative team from the ground up, recruiting and developing student talent, several of whom advanced into full-time creative roles.
  • Built the department's first comprehensive creative operation — workflows, brand standards, content strategy, and production infrastructure for all sports.
  • Spearheaded IG growth-rate ranking from 108th (2021) to 29th (2022), 26th (2023), and Top 10 (2025) — with followers up nearly 5x since 2022 (12K → 59K+).
Athletic Communications Specialist
Barry University
August 2021 – July 2022
  • Created all content for varsity athletic teams across the department, boosting engagement and visibility university-wide.
  • Oversaw social media for the entire athletics department, building a large student intern staff.
  • Managed communications for Men's Basketball, Softball, and other Olympic sports.
Graduate Assistant, Sports Information
Barry University
August 2018 – July 2021
  • Managed social media and sports information efforts for all Olympic sports.
  • Worked closely with student-athletes, coaches, and media to craft compelling narratives and news coverage.
Communications Assistant
University of Central Florida
August 2017 – July 2018
  • Assisted with statistics and athletics website management as a public relations assistant.
  • Supported the 2017 UCF football team that went 13–0 and defeated Auburn in the Peach Bowl.

Academic Background

MBA + Sports Management
Barry University
2021
B.S. in Human Communications
University of Central Florida
2018

Let's Build Something.